In 2021, Mwosa, the visionary founder of DIGITVL, spearheaded an NFT launch that harnessed the power of peer-to-peer texting. The objective was to build excitement and secure funding for Mwosa’s third studio project, “Reach 2.” Instead of conventional NFTs, these held a unique utility within the DIGITVL platform.
Mwosa’s approach centered on the seamless, direct connection with fans through SMS texting. By offering NFTs for the singles featured on “Reach 2,” Mwosa enabled fans to not only support his music but also benefit directly from it. Holding these NFTs translated to earning royalties from music sales and gaining access to special platform features like tweet sharing, music showcasing, and extended upload capabilities.
The strategic use of SMS texting in this context was paramount. It allowed for swift, one-on-one communication with fans, making it effortless to convey the value of these NFTs and the opportunity to engage with Mwosa’s work in a more meaningful way. The ease and immediacy of this channel made it a powerful tool in Mwosa’s arsenal for fan engagement and promotion.
Furthermore, Mwosa opted for the Algorand blockchain, known for its environmentally friendly profile and minimal transaction fees. This choice broadened accessibility, ensuring that virtually anyone could participate in the NFT experience. As a result, over 100 users with digitvl assets on the Algorand blockchain were onboarded.
Mwosa’s “End Is Coming” NFT from the “Reach 2” album was readily available for purchase, setting the stage for a series of upcoming NFT releases. This innovative approach not only facilitated transactions but also highlighted the strength of SMS texting in forging direct, meaningful connections with fans.
It’s a testament to Mwosa’s entrepreneurial vision, showcasing how peer-to-peer texting can be a driving force in the digital age, connecting artists directly with their audience and creating mutually beneficial experiences.